STAF171-0117: Pricing Shouldn't Be Painful
Audio and Text: The lectures for this course will be presented in a text format. Audio will be used to answer questions and augment the lecture. Please come prepared to listen.

Enrollment is closed.

Instructor: Kelly Cronin, MBA, BS, RVT, VTS(ECC), PHR
Course Open: January 5, 2017-January 29, 2017
Real Time Sessions (RTS): Thursdays, January 12 and 19, 2017; 9:00-10:30pm EST (USA)
Course RTS Times in Your Area: World Clock Converter

Practice Sessions: In order to prepare you for a successful experience in your CE course, we request you attend a Practice Session prior to the first Real Time Session. Please arrive promptly at the start time; each Practice Session is up to 1 hour in length. For more information, please visit the CE Practice Area.

*The instructors for this course will be using audio which will require you to have a headset or speakers to listen. If you have any concerns regarding your computer's audio capabilities, please be sure to attend one of the Practice Sessions.

Level and Prerequisites: This intermediate course is focused toward veterinarians, veterinary managers and support staff that deal with marketing and pricing of prescriptions, services and over-the-counter goods within the veterinary practice.
VSPN CE Course: This course has been RACE approved for veterinarians and veterinary technicians/technologists. (RACE #22-16928) This course is approved by the VHMA for CVPM credits. (VHMA #15-01).

Course Description:
Pricing shouldn�t be painful will give you a simple way to look at pricing that will help you to price your goods and services appropriately to ensure profitability. Avoid the common pitfalls associated with price increases and learn how to spot negative client reactions to price increases. Let�s face it, if you are spending more time pricing products and services than you are providing them, they are not increasing your profitability.

Week 1 (Real Time Session January 12): The Principles of Pricing
Objectives: Upon completion of this session, the participant should be able to

• Differentiate the three main categories of veterinary pricing: cost based, market based and value based
• Demonstrate examples of how to get the most out of discounts
• Develop methods for ensuring cost capture
• Translate real cost for services and setting service pricing
• Utilize area price comparison and internet pharmacy price comparison
• Relate how inventory and inventory ordering affect pricing
• Analyze how to utilize volume discounts and special pricing offers

Week 2 (Real Time Session January 19): The Nuts and Bolts of Pricing
Objectives: Upon completion of this session, the participant should be able to

• Demonstrate how to create teams supportive of your pricing structures and clinic income
• Develop methods of training to create seamless price transitions
• Show methods of monitoring the impact of price changes on client compliance and overall clinic income
• Examine marketing strategy to fit your pricing strategy
• Interpret how discounts affect your practice

Successful completion (scoring 80% or better) on the end-of-course test is required to earn a certificate of completion for the course.

*The lectures for this course will be presented in a text format. Audio will be used to answer questions and augment the lecture. Please come prepared to listen.

*To learn more about the requirements for earning a CE certificate, please refer to Receiving Your CE Credit and Course Completion Certificate.

Course Materials: Course materials will be available in the course library prior to each Real Time Session.

Required Textbook(s): There is no required textbook for this course.

About the Instructors:
Kelly Cronin, MBA, BS, RVT, VTS (ECC), PHR is a twenty year veteran of the veterinary field. She holds a Veterinary Technician Specialty in emergency and critical care, a Masters of Business Administration and a Professional in Human Resources Certification. She has had the opportunity to lead a variety of veterinary teams in a variety of clinics from large emergency teams to small day practice teams. She is responsible for setting the pricing structure and monitoring pricing for fourteen veterinary hospitals. She has consulted on veterinary pricing for a variety of hospitals including small animal, mixed practice, specialty and emergency clinics.

Total CE Credit: 3

Tuition: $63 ($57 early bird special if enrolled by December 22, 2016)
All prices are listed in US dollars.

* Students currently enrolled in and taking at least 2 classes or 5 units at an AVMA accredited or CAAHT approved Veterinary Technician Program may be eligible to receive a 50% discount off the regular rate for this course (upon verification of student status).
*To ensure participants are ready and prepared for classes, enrollment will close at 5pm ET on January 12, 2017, or when the maximum number of participants is reached.
*For more information on how online CE works, see the Participant Resource Center.

1. Enrollment qualifications: VIN CE courses are open to VIN member and non-member veterinarians. Veterinarians enrolling in a VSPN CE course must be a VIN member. Veterinary support staff must be a VSPN member to enroll in a VSPN CE or a VIN CE course open to VSPN member enrollment.
2. Each enrollee must be able to receive emails from @vspn.org and @vin.com addresses. Email is our major form of communication with participants; personal emails are highly recommended rather than clinic/hospital email addresses.
3. Each person is individually responsible for his/her own registration. To ensure that all information received is secure and correct, please do not enroll for a course on behalf of another individual.
4. For further assistance call 800-846-0028 ext. 792 or email VSPNCE@vspn.org. Please include the course title, your full name, and contact information in your correspondence.

*Note: �This program (22-16928) is approved by the AAVSB RACE to offer a total of 3 CE Credits, with a maximum of 3 CE Credits being available to any individual veterinarian or veterinary technician/technologist. This RACE approval is for the subject matter categories of: Non-Scientific-Practice Management/Professional Development using the delivery method of Interactive-Distance. This approval is valid in jurisdictions which recognize AAVSB RACE; however, participants are responsible for ascertaining each board�s CE requirements.� This course is approved by the VHMA for CVPM credits. (VHMA #15-01).

Course withdrawal and refund policy: A complete refund of the paid course price will be issued when your withdrawal request is received prior to the listed start date of the course. If you wish to withdraw after the start date please contact the VSPN office 800-846-0028 ext. 792 to discuss eligibility for a pro-rated refund.
* Note: To ensure rapid handling of your request for withdrawal, we recommend that you call the VSPN office at 800-846-0028 ext. 792.

*For more information on VSPN's upcoming CE courses, check the VSPN Course Catalog.

Charlotte Waack, RVT, CVT
VSPN Director/VSPN CE Interim Director

VSPN CE Services: VSPNCE@vspn.org
800-846-0028 or 530-756-4881; ext. 792
or direct line to VIN/VSPN from the United Kingdom: 01 45 222 6154
or direct line to VIN/VSPN from Australia: 02 6145 2357

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