STAF158-0513: PM Focus Series: ROI Social Media

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INSTRUCTOR(S): Rebecca Rose, AAS, CVT
COURSE OPEN: May 8-23, 2013
REAL TIME SESSIONS (RTS): Wednesday, May 15, 2013; 8:00pm-9:30pm ET (USA)
Course RTS Times in Your Area: World Clock Converter

Practice Sessions: In order to prepare you for a successful experience in your CE course, we request you attend a Practice Session prior to the first Real Time Session. Please arrive promptly at the start time; each Practice Session is up to 1 hour in length. For more information, please visit the CE Practice Area.

*The instructor for this course will be using audio which will require you to have a headset or speakers to listen. If you have any concerns regarding your computer's audio capabilities, please be sure to attend a Practice Session.

Level and Prerequisites: This advanced course is geared toward veterinary practice managers, especially those working as practice managers and/or toward their CVPM. This practice management course is part of a series of focus topics to highlight features of management in a single Real Time Session. Prior participation in the Practice Management 101 course is recommended, but not required. The course format is that of a VINgnette where interaction in the message boards discussing case scenarios will be required to enhance the single Real Time Session. Participants should plan on this more intensive study.

VSPN CE Course: This course is RACE approved for veterinarians and veterinary technicians and VHMA approved for CVPM credits.

Course Description:
Your Facebook is connected to your Twitter, your Twitter is connected to your Blog, your Blog is connected to your email, and the list goes on. Ten years ago, these terms were not part of our every day terminology or consideration. Social media, still in its infancy, has taken outreach, education, and branding to a whole new level. How can the veterinary team effectively and efficiently manage social networking while building client and business relationships while quantifying value? In this fast paced, interactive course participants will critique their own social networking platforms, review other company's relationships, and be introduced to the importance of Google alerts. We will walk through advertisement design on Facebook, including how to pinpoint potential clients in your region by demographics and interests. Discussion and review of valuable insights, dissection of your hospital's impressions, engagements, and conversions will be included to aid participants in evaluating where they are now and the direction in which they may need to move their social media efforts. The goal of this course is for the participant to effectively and efficiently improve the graceful dance engaging more clients, building more relationships, and stepping into more meaningful conversations utilizing social media.

This course will consist of one (1) ninety (90) minute Real Time Sessions, supplemental library materials, interactive message board discussions, and a mandatory end-of-course test. Successful completion (scoring 80% or better) on the end-of-course test is required to be considered for a course certificate of completion.

**The lecture portion of this course will have an audio component, please be prepared to listen.

Upon completion of this course, the participant should be able to

• assess social networking efficiencies, "listening" techniques, and cross-pollination.
• critique current outreach, engagement, and advocacy options
• identify the difference between sponsored stories and advertisement campaigns.
• interpret insights and reports from Facebook and email marketing venues.
• measure and discuss your practices goals within social media and networking.
• determine who will make up your social networking team.
• establish protocols and guidelines for your veterinary team building cohesive story-telling, educational pieces, and outreach in a timely manner.

Course Materials: Course materials will be available in the course library prior to each Real Time Session.

Required Textbook(s): There are no textbooks for this class; however, extensive links, books, and articles will be included in the course library.

About the Instructor: Rebecca Rose has been a CVT for several years and is a current practice consultant for Red Valley Rose Consulting, LLC. She has authored two texts on veterinary technician careers, writes peer reviewed articles, is a contributing author in a text book for veterinary technicians as well as sits on several professional councils and committees.

Course Outline:
Week 1: (Real Time Session May 15): ROI Social Media
Content: You may find social media fascinating or see it as a complete waste of time. Either way you view it; social networking is here to stay and can prove to be a valuable resource for both you and your client. Believe it or not, your client's pet may receive better care because of articles, links, photos, and postings on your hospital's outreach venues. Consider conversations that are far-reaching, friendly, inviting, receptive and visible. The value of this relationship is based upon the fact that people make their most important decisions based on a web of opinions, stories, and referrals. Today, clients use connections, impressions, and communications to reach you rather than a printed ad or yellow page layout. Together we will discuss how to create a voice in social media, realize listening is just as important in this media, and how to continue to grow your outreach and build your clientele. Through interactive activities managers, veterinary technicians, staff, and veterinarians will build value, connections, and conversations that can ultimately benefit the pet, pet owner, veterinary hospital and veterinary team.

CE CREDITS: 2.5 (1.5 hours of lecture, 1 hour for in-depth interaction of case discussions on the message boards)

Tuition: $50 ($45 early bird special if enrolled by April 24, 2013).
* Students currently enrolled in and taking at least 2 classes or 5 units at an AVMA accredited or CAAHT approved Veterinary Technician Program may be eligible to receive a 50% discount off the regular rate for this course (upon verification of student status).
*To ensure participants are ready and prepared for classes, enrollment will close when the maximum number of participants is reached or at 5pm ET the day of the first Real Time Session unless otherwise noted. If the first Real Time Session is on a weekend, course enrollment will close on the Friday before the first Real Time Session.

*For more information on how online CE works, see the Participant Resource Center.

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1. Enrollment qualifications: VIN CE courses are open to VIN member and non-member veterinarians. Veterinarians enrolling in a VSPN CE course must be a VIN member. Veterinary support staff must be a VSPN member to enroll in a VSPN CE or a VIN CE course open to VSPN member enrollment.
2. Each enrollee must be able to receive emails from @vspn.org and @vin.com addresses. Email is our major form of communication with participants; personal emails are highly recommended rather than clinic/hospital email addresses.
3. Each person is individually responsible for his/her own registration. To ensure that all information received is secure and correct, please do not enroll for a course on behalf of another individual.
4. For further assistance call 1-800-700-INFO (4636) or email (VIN CE) CEonVIN@vin.com or (VSPN CE) VSPNCE@vspn.org. Please include the course title, your full name, and contact information in your correspondence.

*Note: "This course has been approved for 2.5 continuing education credits in jurisdictions which recognize AAVSB RACE approval; however participants should be aware that some boards have limitations on the number of hours accepted in certain categories and/or restrictions on certain methods of delivery of continuing education."Call VSPN/VIN CE at 1-800-700-4636 for further information. (Attendees are encouraged to check with their licensing jurisdiction(s) for information regarding recognition by their board).

Course withdrawal and refund policy: A complete refund of the paid course price will be issued when your withdrawal request is received prior to the listed start date of the course. If you wish to withdraw after the start date please contact the VIN/VSPN office 1-800-700-INFO (4636) to discuss eligibility for a pro-rated refund.
* Note: To ensure rapid handling of your request for withdrawal, we recommend that you call the VIN/VSPN office at 1-800-700-INFO (4636).

*For more information on VSPN's upcoming CE courses, check the VSPN Course Catalog.

Nanette R. Walker Smith, MEd, RVT, CVT, LVT
VSPN Content Director & CE Coordinator

VSPN CE Services: VSPNCE@vspn.org
1-800-846-0028 or 1-530-756-4881 or direct line to VIN/VSPN from the United Kingdom: 01452226154
Barb Burri (Barb@vspn.org); ext. 764 (New Hampshire)
Charlotte Waack (Charlotte@vspn.org); ext 193 (Illinois)
Chris Upchurch (Chris@vspn.org); ext 197 (Florida)
Debbie Bess (DBess@vspn.org); ext 178 (Nevada)
Nanette Walker Smith (Nanette@vspn.org); ext 187 (Colorado)

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