Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives
While we are all "consumers", there is a difference between Customers and Clients, and that difference carries a social contract upon their accessing veterinary care for their four-footed family members.
Dr Tom Catanzaro, DVM, MHA, FACHE
Human healthcare management firms have taken a closer look at how most people come to select their healthcare providers. All of the reports hold four factors as common variables: quality, relationship, convenience, and price. Each of these factors can be seen in a veterinary practice, and play an important role in bonding the client to the practice.