PRAC102-0403: Strategies for Success: Lead Your Practice to a New Level

INSTRUCTOR:
Don Draper, DVM, PhD, MBA; Iowa State University
Steven T. Carter, President, Iowa State University Research Park and Director ISU Pappajohn Center for Entrepreneurship, Iowa State University

DATES:
April 3 - May 8, 2003
Interactive sessions: Thursday; 4/3, 4/10, 4/17, 4/24, 5/1; 9:30 -11:30 PM ET (USA)

COURSE DESCRIPTION
This course explores the importance of leadership in creating successful practices. Practice owners must learn to spend some time being the CEO of their practice. This involves learning the essential skills of effective practice leaders, knowing which leadership pattern to employ, using power and influence constructively, leading by serving, encouraging innovation and creativity, building an effective practice team, employing analytical skills, bringing about constructive change, developing a system for managing the practice, and executing the strategic plan.

COURSE OUTLINE

• Week 1: Lead Your Practice to a New Level: Dr. Know Thyself.
  This session will begin with a discussion of why it is critical for a practice owner to spend time being the CEO-leader of his/her practice. The effective practice CEO will exhibit effective technical, human, and conceptual skills. The CEO must have an understanding of and proficiency in being an effective doctor-the technical skills. He/she must work effectively as a practice team member and build collaborative effort within the team he/she leads-the human skills. Conceptual skill is the ability to see the practice as a whole, recognize the interrelationships of all practice components, recognize the relationships of the practice to the local external environment, create a system to manage these demanding responsibilities, and make decisions.
• Week 2: Lead Your Practice to a New Level: Creating Followers
  In this session, we will explore different leadership patterns and how employees respond to these. The interrelationships between leadership pattern, practice culture and client perception will be explained. The appropriate uses of power, influence, coaching, motivation, delegation, and empowerment will be covered. The importance of leader values in creating followers will be examined. Learn how your leadership mood can influence practice culture, improve productivity, and profitability.
• Week 3: Lead Your Practice to a New Level: Innovate, Innovate, Innovate!
  If you have developed a practice strategic plan, you no doubt identified things that you would like to add to your practice or things that you would like to change. This session will address the importance of innovation and creativity in bringing about practice growth. This session will review the critical role of the CEO-leader in introducing new ideas to the practice and how he/she can engage the employees in problem solving and innovative activities. These activities may include introduction of a new service, improving the quality and delivery of an existing service, or improving internal practice efficiency.
• Week 4: Lead Your Practice to a New Level: Leading Change-Reducing Resistance
  This session expands upon the topics of Week 3 and explores why owners, associates and doctors may resist change. Participants will learn practical steps to effect change and transform their practices. Several of the important steps in this process are to share the practice vision, communicate the vision and empower staff and doctors to act on the vision.
• Week 5: Lead Your Practice to a New Level: Executing Your Practice Strategy
  Practice leaders face difficult decisions when leading a practice. In this session, will cover the critical factors involved in the decision making process. The concept of the 'highest and best use' of doctors, staff, and other resources will be discussed and related to practice productivity, efficiency, and profitability.

MESSAGE BOARD DISCUSSIONS:
Discussions will begin on the start date of the course and will continue for 7 days following the last real time session.

CE HOURS: 10

TUITION:
Member/$156, Non-Member/$221 before March 20th, 2003;
Member/$172, Non-Member/$244 after March 20th, 2003

(Registration fee includes Harvard Business Review Articles).

(Register for ALL five Strategies for Success Modules and Save $75!)

TO REGISTER:
  »Enroll now

Or call 1-800-700-INFO (4636) or email CEonVIN@vin.com, and list the course title, your full name, and your preferred method of payment (credit card, check).

For More Information on VIN's Upcoming CE Courses, check out https://www.vin.com/CE/Catalog.htm

Note: "This course has been submitted (but not yet approved) for 10 hours of continuing education credits in jurisdictions which recognize AAVSB's RACE approval; however participants should be aware that some boards have limitations on the number of hours accepted in certain categories and/or restrictions on certain methods of delivery of continuing education. Call VIN for further information."

(Attendees are encouraged to check with their licensing jurisdiction(s) for information regarding recognition by the board.)

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COURSE WITHDRAWAL AND REFUND POLICY: Withdrawal prior to the listed start date of a course entitles the registrant to a complete refund or a credit toward a future VIN CE course, whichever is preferred. Withdrawal within 1 week after the listed start date (i.e. including no more than one real-time session) entitles the registrant to a credit toward any future VIN CE course. (Does not apply to courses with only one real-time session.) After the first real-time session, a registrant may withdraw due to special circumstances and receive prorated credit towards a future VIN course. These requests will be handled on an individual basis. The amount of the prorated credit will be determined based on 65% of the time remaining in the course at the time of withdrawal. It is not possible to withdraw retroactively. COURSE WITHDRAWAL AND REFUND POLICY: Withdrawal prior to the listed start date of a course entitles the registrant to a complete refund or a credit toward a future VSPN CE course, whichever is preferred. Withdrawal within 1 week after the listed start date (i.e. including no more than one real-time session) entitles the registrant to a credit toward any future VSPN CE course. (Does not apply to courses with only one real-time session.) After the first real-time session, a registrant may withdraw due to special circumstances and receive prorated credit towards a future VSPN course. These requests will be handled on an individual basis. The amount of the prorated credit will be determined based on 65% of the time remaining in the course at the time of withdrawal. It is not possible to withdraw retroactively.

Note: To ensure rapid handling of your request for withdrawal, we recommend that you call the VIN office at
1-800-700-INFO (4636).

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Debbie Friedler
Coordinator
Continual Education Division
Veterinary Information Network
CEonVIN@vin.com

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