PRAC101-0103: Strategies for Success: Positioning Your Practice Where It Needs to Be

INSTRUCTOR:
Don Draper, DVM, PhD, MBA; Iowa State University

DATES:
January 30 - March 6, 2003
Interactive sessions: Thursday; 1/30, 2/6, 2/13, 2/20, 2/27; 9:30-11:30 PM ET (USA)

COURSE DESCRIPTION
This course provides a process for bringing about constructive change within a practice. Using a case-based approach, participants will learn who their practice stakeholders are, examine external trends affecting their practice, explore strengths and weaknesses of their practice, create a new practice strategy, and devise an action plan to implement the strategy. In this process, participants will learn how to create practice vision, mission and value statements and how to use a business plan as a management tool.

COURSE OUTLINE

• Week 1: Strategies for Success: Does My Practice Need To Change?
  Does your practice need to change? You will answer this question by performing a strategy quotient exercise. To bring about change in a practice, owners must know of the different hats that they have to wear to have a successful practice. This initial session will review your roles as doctor, manager and entrepreneur. The needs for entrepreneurial skills in veterinary practice will be presented. Understanding and applying these entrepreneurial skills can help the veterinarian to become the CEO of his/her practice.
• Week 2: Strategies for Success: What Do I Want My Practice To Be and Why Does It Exist?
  This session will address the following questions. What do I want this practice to be and how am I going to get it there? The answer will be your vision statement for your practice. Next, What is the purpose of my practice and why does it exist? Your answer will help you formulate the mission statement for your practice. Third, what should be our operating philosophy? Your answer will form the basis of your practice's values, principles, and standards.
• Week 3: Strategies for Success: Where Are We?
  The purpose and process of strategic planning will be explained. Participants will learn how to examine a practice from four different perspectives, the internal view, the external view, the clients' view, and the view of colleagues. In this process, participants will perform stakeholder, trends, SWOT and financial analyses. The information gained from this process will be used to formulate a practice strategy.
• Week 4: Strategies for Success: Where Should We Be?
  Using the information obtained through strategic analysis, participants will formulate a new practice strategy. How can your practice achieve greater diversification, synergy and integration? Do you want to keep it the same, reorganize it or grow it? Strategic criteria will be provided to answer these questions. Once practice strategy is determined, participants will develop practice goals, objectives, and action plans to fulfill the strategy.
• Week 5: Strategies for Success: Walk the Talk and Reap the Rewards!
  This final session will cover implementation of practice strategy. This session is designed to help you realize the rewards for all of your efforts. You will review your practice culture, learn how to involve your staff in the implementation process, and initiate a continuous quality improvement program. You will learn why many strategic plans fail and why yours won't.

MESSAGE BOARD DISCUSSIONS:
Discussions will begin on the start date of the course and will continue for 7 days following the last real time session.

CE HOURS: 10

TUITION:
Member/$144, Non-Member/$209 before January 16th, 2003;
Member/$160, Non-Member/$232 after January 16th, 2003.

(Register for ALL five Strategies for Success Modules and Save $75!)

For More Information on VIN's Upcoming CE Courses, check out https://www.vin.com/CE/Catalog.htm

Note: "This course has been submitted (but not yet approved) for 10 hours of continuing education credits in jurisdictions which recognize AAVSB's RACE approval; however participants should be aware that some boards have limitations on the number of hours accepted in certain categories and/or restrictions on certain methods of delivery of continuing education. Call VIN for further information."

(Attendees are encouraged to check with their licensing jurisdiction(s) for information regarding recognition by the board.)

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COURSE WITHDRAWAL AND REFUND POLICY: Withdrawal prior to the listed start date of a course entitles the registrant to a complete refund or a credit toward a future VIN CE course, whichever is preferred. Withdrawal within 1 week after the listed start date (i.e. including no more than one real-time session) entitles the registrant to a credit toward any future VIN CE course. (Does not apply to courses with only one real-time session.) After the first real-time session, a registrant may withdraw due to special circumstances and receive prorated credit towards a future VIN course. These requests will be handled on an individual basis. The amount of the prorated credit will be determined based on 65% of the time remaining in the course at the time of withdrawal. It is not possible to withdraw retroactively. COURSE WITHDRAWAL AND REFUND POLICY: Withdrawal prior to the listed start date of a course entitles the registrant to a complete refund or a credit toward a future VSPN CE course, whichever is preferred. Withdrawal within 1 week after the listed start date (i.e. including no more than one real-time session) entitles the registrant to a credit toward any future VSPN CE course. (Does not apply to courses with only one real-time session.) After the first real-time session, a registrant may withdraw due to special circumstances and receive prorated credit towards a future VSPN course. These requests will be handled on an individual basis. The amount of the prorated credit will be determined based on 65% of the time remaining in the course at the time of withdrawal. It is not possible to withdraw retroactively.

Note: To ensure rapid handling of your request for withdrawal, we recommend that you call the VIN office at
1-800-700-INFO (4636).

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Debbie Friedler
Coordinator
Continual Education Division
Veterinary Information Network
CEonVIN@vin.com

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